5 Rules of Design and 6 Rules of Optimization for your Company

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Web design is constantly changing and this constant change always leads to better improvements in web design. To sum up this year, web design has gotten much bigger in size and flatter in display.  More white space, modern layouts will be seen and 80 percent of web pages have gone mobile friendly. Mobile devices have taken over web design. Web designers must now focus on creating a great web design that is mobile friendly. Read below the six rules of web design and optimization for your company.

5 Rules of Design

1-Responsive Layout Design. Web designs are very much responsive nowadays due to mobile web design standards. Its is crucial that your company has a web design that is fully responsive aka flexible for all screen sizes. If you have a static/fixed layout, it is time to go mobile friendly. Although a responsive layout design is not a forced ‘rule of design’, mobile devices have become so popular that if a web page is not responsive its ranks can go downhill. A responsive design is the first most important to follow in design this year and for years to come.

Responsive Design Tip: Use Media Queries in CSS to make a fixed layout responsive.

2-Div Elements. Aside from the outside design aspect, a web designer must always customize a website script as much as possible. Adding custom div class elements to label different sections on a web page is very much recommend and the second must important rule of design.

3-Pre Design the Design. Before actually designing a web page, a web developer should understand a companies brand and what they would like their web page to be about. With this, a web developer should use his expertise to understand a companies brand category and understand how most websites look for that certain company field. For example, real estate agents have an IDX on a web page allowing visitors to search homes and alcohol distributors have a welcome page that requires a visitor to enter an age. After a web developer gets ahold of this info and understands the companies field requirements completely, he can sketch out the layout with a pen or design it in Photoshop before actually starting to code it. Designing the layout beforehand will give a developer an actual idea of what the design may look like and the developer will have a pretty easy time developing the web page.

4-Lines of Code. A developer must always try to reduce the lines of code inside the website script. The goal here is to have fewer lines of code,but at the same time, complete the entire design with all details required. The fewer lines of code a web design has, the lighter it will become, and the better overall performance it will generate. After coding, a web developer should verify the layout with W3C Markup Validation to ensure that there are no errors in his overall script.

An easy trick: Compressing the CSS and Javascript files will automatically reduce the lines of code.

5-Pleasing the 3 Parties. There are different parties that a web designer has to please. The first party is the company. The company who has selected the web designer must like the website design and accept that it fully represents their company to the best of its power. The second party to please are the website visitors. Every website visitor that lands on the website must have a great user experience and appreciate the websites design as much as the company owners do.

The third party to please is google search engine and other search engines. Search engines will rank a website higher or lower in terms of visibility. The more unique and clean coded a web page is, the higher it will go. This third party may be a hard pleasure, but if a web developer has followed all the design rules, he can make this party very happy.

6 Rules of SEO

Search engine optimization is one of the most important parts after designing a website. A company who creates a domain has a certain group of visitors to target. To target this group, a company must have proper SEO on and off page. Read below the six rules of SEO.

1-Proper Meta Tags. Proper meta tags should be added to the top head section of every page of a companies website. Meta tags allow search engines to know what keywords a company wants to rank in and an overall description of what the website is about. Meta tags also include the input of robot rules. This may be if a web page requests be followed and indexed by robots or not.All of these statements must go in the meta tag section. These are very important tags on a website. Without meta tag placement, a web design would not rank on search engines.

2-Sitemap/RSS Submission. A website must always have a proper sitemap.xml and RSS file in its server directory. These two files will provide google with a list of URLs to be indexed in the search engine.

3-Google Authorization. Google authorization will ensure that a website is verified and trusted. Website ownership is important on the web. Every company should verify their valid ownership with google webmaster tools

4-Social Media. Social media accounts have a great impact on SEO. If a company posts 4 posts on 3 social media accounts a day, it is proven that domain visibility will increase. Aside from that fact, a company should always use social media as actively as possible to gather a larger fan base.

5-Image Alt Tagging. Every photo should be tagged with an alt tag on a web page, even buttons should be tagged. Use appropriate and web relatable phrases in your image tags.

6- Uniqueness. The most important part of SEO is to be unique.Produce unique content from a domain through blogging and customize all your web page content. Uniqueness will differentiate a company from all the rest in its field. 

In Conclusion, a web design should do a great job of showcasing exactly what a company represents and follow web standards at the same time.

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