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Business Name: Woocommerce
Business Genre:

Proudly bootstrapped, and built on a foundation of work-life balance, we have ambitions to be the ultimate WordPress toolkit provider.

What started in 2008 as three WordPress enthusiasts from different countries sharing ideas over email is now an international team of designers, developers, support ninjas and marketing people, catering for a passionate and constantly growing community of hundreds of thousands of users.

From humble beginnings selling a handful of commercial WordPress Themes we now offer a range of themes and plugins to extend WordPress experiences, including WooCommerce. Proudly bootstrapped and built around a firm belief in work-life balance we have big ambitions to become the ultimate WordPress toolkit provider.

Our Journey


WooCommerce now powers over 30% of all online stores with over 1M+ downloads. Our team has grown to nearly sixty and we are now part of the Automattic family.


We hosted our first conference dedicated to WooCommerce in SF with over 300 people gathering in SF in November.


We celebrated our fifth birthday, travelled to the Netherlands together and launched Sensei (our LMS for WordPress).


WooCommerce turns one, we got hacked (many learnings) and launched Subscriptions which is now a best-seller!


WooCommerce went live, we released our 100th theme and met up in London for beers and WordPress talk.


Canvas went live, Hiro was born and we travelled together to the Alps for the first ever WooTrip.

  • July

    Hiro, our brand mascot, is born of the stylus of Jon Hicks

  • March

    We set off for an Austrian Alps retreat, the very first #WooTrip!

  • February

    Our most popular theme, Canvas, goes live. Viva, Magnus

2007 – 2009

These were the earliest days of Woo. We were building our theme empire, gathering great people and dreaming about the future.

  • 2009 April

    Our founders, Mark, Mag and Adii, decide to meet for the very first time IRL

  • October 2008

    @WooThemes is registered on Twitter and the conversation there begins

  • 2008 July

    After a few months of selling themes together under the “Premium News Theme” predecessor, Mark, Adii and Magnus decide to make their working relationship official and jointly launch WooThemes

  • November 2007

    The first chats began, between Mark, Magnus and Adii

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